ALSA Grupo is a Spanish multinational company dedicated to the transport of passengers by road. In order to change the image and TV channel content integrated in the bus fleet, the brand was looking for a modern and carefree aesthetic for the new content videos that travelers could see during the journeys.
I worked in a new graphic line based on a new and daring color palette, playing with geometric shapes and an iconographic new language to give the channel more dynamism.
Even having a great variety of pieces and colors it is possible to enhance the brand thanks to the sound design. That makes the viewer recognize it easily.
ALSA Grupo is a Spanish multinational company dedicated to the transport of passengers by road. In order to change the image and TV channel content integrated in the bus fleet, the brand was looking for a modern and carefree aesthetic for the new content videos that travelers could see during the journeys.
I worked in a new graphic line based on a new and daring color palette, playing with geometric shapes and an iconographic new language to give the channel more dynamism.
Even having a great variety of pieces and colors it is possible to enhance the brand thanks to the sound design. That makes the viewer recognize it easily.
