After the success of Starwood (ceramic parquet flooring), Venis Porcelanosa wanted to create a new collection designed for a younger and extroverted audience. Our goal was to break the seriousness and the eternal atmosphere of the original Starwood collection to transform it into a dynamic, fun and infinite game. Thereby we created Smart Starwood, the perfect match between different pieces of ceramic parquet flooring. A combination of shapes and colours for daring people not afraid of changes.
My work in this project started from the concept development to the graphic design of the aesthetics and look and feel of the product and the video editing.
