Given the success of FC Barcelona Nike’s Store, Adidas and Valencia CF trusted us in the digitalization of the new Adidas Store at the Mestalla Stadium.
To begin with, a gigantic videowall was installed to preside the entrance of the store, creating a great impact to the audience. In addition, other videowalls were distributed around the space in order to transmit the authentic Valencian spirit. The difficulty of this project was to create graphics easily adaptable to the wide number of formats.
Thanks to the predisposition of Adidas to give us total freedom of imagination we could think and design different pieces of motion with a wide variety of content, such as player statistics, historical goals, welcome messages and informative videos for the shirts selling screens. I co-directed the arts and the motion graphics creation
